
SALE
Discover timeless bridal gowns at exclusive prices. Our sale edit features designer dresses, carefully curated to give you the Anna Bridal experience for less.
Sample gowns up to 70% off
Our sample dresses are the beautiful gowns that have graced our boutique rails designer pieces tried on with love and now available to take home the very same day. Perfect for brides with shorter lead times or those who simply love the idea of a designer gown at an incredible price, our sample edit combines luxury with value. Discover them in store during your Classic or VIP Bridal Appointment and enjoy the full Anna Bridal experience while findingthe one.
Be The First To Access Our Next Sale Drop
Our sample sales are some of the most anticipated events in the Anna Bridal calendar with up to 70% off designer gowns and limited one-of-a-kind pieces that go quickly. Be the first to know when our next sale launches by joining the waitlist.
Spaces always fill fast, and once a gown is gone, it’s gone. Secure your spot today and make sure you don’t miss the dress of your dreams at a fraction of the price.
Your Guide To Shopping Our Sample Sale
Discover our guide to help you make the very most of our Anna Bridal Sample Sales from understanding what a sample gown is, to feeling prepared and confident as you search for the one at up to 70% off.

Step 1
Book ahead
Walk-ins are welcome, but Sale Appointments offer so much more; your own dedicated stylist, early access, and £100 towards your veil when you say yes. A limited number of appointments are available. Secure yours now before they’re gone.

STEP 2
Come ready to say ‘Yes’
Our sample sale dresses are available to take home the same day. If you fall in love with the one, don’t wait once it's gone, it's gone. Catch a glimpse of what’s in store on our Instagram.

STEP 3
Think Fit Over Size
Most gowns are bridal sizes 8–12, but remember: bridal sizing can vary. Alterations can work wonders, and our team will guide you on what’s possible.

Step 4
Bring your cheerleader
If you'd like to bring someone with you, choose someone who knows your style and will support your decision. We recommend keeping your guest list small so you can focus.

step 5
Be open minded
You might find the dress in a silhouette or fabric you weren’t expecting. Trust your stylist and the magic of the edit.
Be First In Line for the Sale of the Season
Discover up to 70% off designer gowns Suzanne Neville, Kyha, Justin Alexander & more. Appointments now open.
SALE FAQ’S
Do I need to book an appointment?
Walk-ins are welcome during the sale, but appointments are strongly recommended. Booking secures your own stylist and early access to the full edit in your size. Book here.
What sizes are available?
Our Sample Sale dresses range from bridal sizes 8–12. Bridal sizing can vary by designer, so don’t worry if a gown isn’t your exact size, many can be altered beautifully.
Are all your designers included in the sale?
You’ll find a curated edit from our leading designers, including Suzanne Neville, Justin Alexander, KYHA and Pronovias. The selection changes quickly, so the earlier you shop, the better the choice.
Can I put a sample sale dress on hold?
Unfortunately not. Due to the exclusive nature of our Sample Sale, dresses are sold on a first-come, first-served basis. If you fall in love, we recommend saying yes on the day.
Can I bring guests with me?
Yes, but we recommend keeping your guest list to 1–2 people so you can stay focused and enjoy the experience without overwhelm.
Are alterations included in the price of the sample sale dress?
Alterations are not included. We’ll guide you through sizing and fit during your appointment, and we can provide our brides most loved tailors to help you achieve the perfect finish.
Can I take my dress home the same day?
Yes, all sale dresses are sold as seen and available to take home that day. Perfect for last-minute brides or those ready to tick ‘the dress’ off their list.
Can you clean the sample dress for me?
Sample gowns are sold as seen, but we’re happy to provide you with some of our brides most loved bridal cleaning specialists who can professionally freshen your gown before the big day.
What if there’s a fault with the sample dress?
Our team will talk you through any minor flaws or wear on the dress during your appointment. All gowns are priced accordingly and sold as seen. Most imperfections can be easily corrected by a bridal seamstress.
Can I shop full-price gowns during my sample sale appointment?
Absolutely. If you’re unsure whether a sample gown is right for you, your stylist can show you our full collection of made-to-order dresses during your appointment.
What if I change my mind on the dress?
All sample sale purchases are final and non-refundable. We recommend coming ready to say yes, and our team will support you in making a confident decision.